VALUES
Serenas Group has adopted the necessity that economic development and ecological environment are a whole and that economic development should be sustainable at the same time, in all areas and especially in the business environment; and as a result, it has developed an integrated approach to corporate responsibility, ethics and compliance policies related to human rights, labor standards, anti-corruption and environmental policies.
Serenas Group has strengthened its principles and policies with a continuous improvement approach, not only for legal compliance, but also as a necessary part of transparent ethics and good governance.
PRINCIPLES AND RESPONSIBILITIES
As Serenas, we take the necessary care to fulfill our corporate and legal responsibilities towards our customers, employees, shareholders, suppliers, business partners, competitors, environment and society.
While we carry out our operations and transactions without expecting any additional benefit, we take an equal position towards all public institutions and organizations, administrative organizations and non-governmental organizations, and fulfill our obligations with this sense of responsibility.
LEGAL RESPONSIBILITIES
As Serenas, we act in accordance with the laws and regulations of the countries in which we operate at home and abroad. We keep the information, documents and records regarding these transactions in a regular and complete manner, and submit the correct, complete, understandable and transparent information about them to the legal regulatory institutions and organizations in a timely manner.
RESPONSIBILITIES TOWARDS OUR CUSTOMERS
We work with a proactive approach that focuses on customer satisfaction, creating value for them, and responding to their expectations with quality and sustainability. We offer our services at the promised time and conditions, and we approach our customers with the principles of long-term relationship within the framework of the rules of respect, honor, equality and attention.
RESPONSIBILITIES TOWARDS OUR EMPLOYEES
As Serenas, we do not discriminate based on race, ethnicity, nationality, religion or gender, provide equal opportunities to people under equal conditions, and ensure that our employees' personal rights are fully and correctly used. We are based on performance and efficiency in the wage and promotion system and follow the open door policy. We are committed to a safe and healthy work environment, and we make the necessary effort for personal and professional development.
RESPONSIBILITIES TOWARDS OUR SUPPLIERS AND BUSINESS PARTNERS
In our relations with our suppliers and business partners; we act consistently, fairly and respectfully as a good customer, take care to fulfill our obligations on time, and protect confidential and proprietary information carefully.
RESPONSIBILITIES AGAINST OUR COMPETITORS
We compete effectively only in legal and ethical fields, avoid unfair competition, strive to ensure a competitive structure, and think that the continuation of trust in the sector is important.
RESPONSIBILITIES TOWARDS OUR ENVIRONMENT AND SOCIETY
While performing our operations, we act with social benefit and environmental awareness, aim to implement high standards in environmental awareness and avoid violating environmental rules.
In this context, we support educational and philanthropic activities, efforts to develop environmental and social awareness, and cultural and civil society initiatives.
With the awareness of being the initiator of being a good citizen, we act sensitively on social issues and try to take part in non-governmental organizations, public interest services and activities appropriate to these issues. We act sensitively to the traditions and cultures of Turkey and other countries where we carry out some international projects.
RESPONSIBILITIES TOWARDS OUR NAME, SERENAS
As a result of our professional competence and integrity; the trust of our business partners, customers and other stakeholders is very important to us. We offer our services within the framework of company policies, professional standards, commitments and ethical rules, and we show the necessary dedication to fulfill our obligations.
We make sure to provide services in areas where we believe we are and will be professionally competent and avoid working with people who harm social morality and environmental and social health.
IMPORTANCE OF PRIVACY
As Serenas personnel, we take special care to protect the privacy and private information of our customers, employees and other relevant persons and organizations with whom we do business. As Serenas employees, we protect confidential information about the activities of Serenas Companies, use this information only for the purposes of Serenas and share it with the relevant parties only within the specified authorities.
In this direction, the Serenas Personal Data Protection Law Compliance policies have been developed and their implementation has been initiated to enforce the Personal Data Protection Law No. 6698, the related secondary legislation and the Regulation on the Data Controllers Registry.